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How buyers read B2B websites
Articles on buyer behavior, pricing pages, proof and the words that move a visitor to act. Each one ends with what to change.
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The Sunk Cost Fallacy in B2B Vendor Decisions
A B2B buyer who has spent two years and six figures with an agency that no longer delivers will often renew anyway.
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Homepage Design Lessons From 118 B2B Service Firms
A visitor who lands on your homepage decides in a few seconds whether you understand their problem.
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Confirmation Bias in B2B Buying and What It Means for Your Website
By the time a B2B buyer lands on your homepage, they usually already have a working answer.