Maximize your website's potential with targeted tweaks
Leverage subtle, science-backed adjustments for enhanced user engagement and higher conversion rates
Main Headline Clarity
Change "Spread the cost of your car with fixed monthly payments" to "Drive Now, Pay Later: Flexible Car Financing with Fixed Monthly Payments". This revision emphasizes the benefit of immediate car ownership and clarifies the financing offer.
Consistent Call-to-Action Button Color
Standardize the color of call-to-action (CTA) buttons across the website to a single, eye-catching hue that contrasts well with the background. For example, the red 'Search all 4,571 cars' button on the first screenshot stands out, but the 'Get a fair offer' button on the third screenshot is less noticeable. A consistent CTA color can improve user navigation and conversion rates by making it clear what actions users can take.
Make financing options more tangible
For the 'Competitive APRs available' section, add a feature that allows users to see an estimated monthly payment next to the APR rates based on the average price of cars sold, to make the financing options more tangible and relatable.
Finance CTA Enhancement
Modify "Browse cars on finance" to "Find Your Perfect Car with Affordable Finance Options". This text is more inviting and emphasizes the ease of finding a suitable car within the user's budget.
Engagement with Customer Stories
Increase engagement with customer stories by making them more visually appealing. The 'Customer stories: meet Barry' section on the fourth screenshot could feature a more prominent image or a teaser of the story to entice users to click through. Personal stories can create an emotional connection and build trust with potential customers.
Personalize the car advice section
On the car advice section, include a feature that allows users to filter advice articles by their specific interests or concerns, such as 'Filter advice by: budgeting, car features, maintenance,' to personalize the experience and increase engagement through choice architecture.
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- 1Website URL
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- 2Choose a suggestion type
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- 3Receive your suggestions
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- Visual recommendations
- General improvements
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- Best for multiple websites and pages
- Copywriting suggestions
- Visual recommendations
- General improvements
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